Messaging
Campaign Objective:
Traffic to messaging
Engagement to messaging
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Lunar New Year Joy
This is a short custom video leveraging the vibrancy of Chinese New Year celebrations to convey that Jesus offers a unique, enduring joy for the new year. It subtly encourages viewers to reflect on the difference between fleeting happiness and lasting joy. The ad invites messaging conversations about how Jesus provides joy and strength, even during life’s challenges.
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Joy in the New Year
This is a short custom video using the appeal of new year celebrations to communicate that Jesus can give a new kind of joy in the new year. It subtly prompts people to consider the difference between temporary happiness and sustaining joy. This ad invites messaging conversations discussing how Jesus gives joy and strength even through hard times.
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How does Christmas relate to me?
This video ad is designed for cultures where Christmas is not normally celebrated, but is still utilized in a commercial context. It draws on a person’s curiosity about Christmas while explaining the reason that Jesus was born.
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Finding Community
Finding Community is a collection of three ads with a messaging objective. People often feel like they are alone in their search for faith, in their new-found beliefs, and specifically when they are outside their natural context. These ads invite people into a community of Jesus followers. This campaign was specifically designed to reach displaced people groups by running ads in minority languages, but it can also be helpful in connecting seekers and believers within a majority population.
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Reflection
Introducing a one-of-a-kind messaging Ad set with a captivating custom graphic design. This ad is designed to spark conversations and invite people to share the questions they would ask God.
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A Donde Acudir
Here is a messaging ad set featuring two unique graphic design options. This ad is designed to guide and support individuals navigating through tough times.
