Ad Campaigns
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Journey to Truth
Here is a collection of 8 ads featuring a video series produced by Journey to Truth. The series follows four Muslim men as they learn about Jesus Christ. The ads drive traffic to the video and then encourage discussion via Messenger. The videos are available in 11 languages available via download through the provided link in the ad traveler. Note- Some translations only have subtitle translations available.
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Night of Power Ad
This single ad seeks to target Muslims on the Night of Power during Ramadan. It uses a 17-second video of Jesus from the LUMO project as the “Man in White” to drive messages and foster conversations.
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Lunar New Year Joy
This is a short custom video leveraging the vibrancy of Chinese New Year celebrations to convey that Jesus offers a unique, enduring joy for the new year. It subtly encourages viewers to reflect on the difference between fleeting happiness and lasting joy. The ad invites messaging conversations about how Jesus provides joy and strength, even during life’s challenges.
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Joy in the New Year
This is a short custom video using the appeal of new year celebrations to communicate that Jesus can give a new kind of joy in the new year. It subtly prompts people to consider the difference between temporary happiness and sustaining joy. This ad invites messaging conversations discussing how Jesus gives joy and strength even through hard times.
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How does Christmas relate to me?
This video ad is designed for cultures where Christmas is not normally celebrated, but is still utilized in a commercial context. It draws on a person’s curiosity about Christmas while explaining the reason that Jesus was born.
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Finding Community
Finding Community is a collection of three ads with a messaging objective. People often feel like they are alone in their search for faith, in their new-found beliefs, and specifically when they are outside their natural context. These ads invite people into a community of Jesus followers. This campaign was specifically designed to reach displaced people groups by running ads in minority languages, but it can also be helpful in connecting seekers and believers within a majority population.
